The former Head of Global Brand Innovation at International Distillers and Vintners and Diageo, has 38 years experience in the international drinks business. During this time, he has been associated with the development of many well known brands within Wine, Spirits, Premium Packaged Spirits, Beer and Adult Soft Drinks.

As a specialist in emerging markets, has been involved in setting up new business ventures across Africa, India, Latin America and China.

For the past two years, was Head of the Reserve Brands Group, the luxury drinks initiative from Diageo, where he pioneered the development of an exclusive portfolio of Luxury drinks and put in place the luxury brand building model and subsequently rolled this out to over 20 countries.

A chemist by discipline, has managed both Research and Development and Innovation marketing functions.